Young people recognise the importance and relevance of new technology and social network
Compared to previous generations, however, our way of staying informed has radically changed: consumption has become “prehensile”, dynamic and diverse, often made of accessing many media at a time, as shown by the “Youth and Information 2013” implemented by the “Permanent-Young Publishers” in collaboration with Gfk-Eurisko.
88% of the young people interviewed said that being informed “it’s a duty”
Generally electronic media wins on paper ones, but television remains the medium of choice: 96% of children use the TV news to stay informed, 87% say they watch it “several times a week”, and there are many people that watch more in-depth programs (85%).
The Web is the second most used source of information (88%)
60% of respondents said they look for information on the various websites more than once a week. Print and radio are the two information channels less used: only 37% use the newspaper at least once a week, 23% the weekly magazines.
Compared to a couple of years ago there were increases for major online sources: +6% for online research and +18 for online newspapers, while the television is basically stable.
YouTube on the rise
In the future, Internet definitely will exceed the tv usage: 88% of them think that they will use YouTube, 80% Facebook, 76% search engines, 65% smartphone applications while only 60% TV stations and 46% the daily newspapers.
When it comes down to reliability, for the students, leading newspapers’ websites are on top position, following their printed editions and then the search engines. Below them, TV and social networks: Google, Wikipedia and YouTube are the sites considered most reliable.
Another characteristic element of the new generations is the deep immersion into social networks
91% of students have at least one profile, with a growing number of those with more than one (about 30%).
37% spend on social networks more than an hour a day, virtually the entire time spent on the Internet.
However, it’s not all gold. People are starting to feel the “darker side” of the online world, not hiding a nostalgic sense of the good old simple human relationships in the pre-social era. YouTube, Facebook, Pinterest, Instagram, MySpace, Whatsapp… all of them are slowly changing the way young (and not only) people are communicating.