Tweeting is cool. Well, at least that’s what everybody who spends time into social networks thinks. And this is the right moment, when we can really achieve big results for our services or products in a very short time.
However, when it comes to sending a tweet, we struggle with it.
That’s because conversations are now real time, and even if you hire professional writers to custom write your tweets, these are immediate and happening 24/7. Such a scenario puts many business owners in the spotlight without them really knowing what to do.
If you are one struggling with “what to do or don’t”, here’s some you can take note of:
1. Do Tweet regularly to keep your Twitter account alive. Tweet up to 5-10 times a day and space your tweets out. You can use an automated service such as HootSuite or just schedule yourself to tweet in the morning, afternoon and at night. Depending on the age-group you’re targeting, you might concentrate more tweets in certain time-frames.
2. Do keep in touch with your followers. Tweeting is a two way communication so don’t make all your Tweets about yourself or your
business. Take time to respond to direct messages and thank people who have re-tweeted your posts. This will improve your relationships with your Twitter followers.
3. Do keep your Tweets informal, entertaining and interesting. This will make your followers eager to hear from you and will provide
fodder for discussion.
4. Do make it easy for people to retweet your tweets or blog content. You can do this by keeping your tweets shorter than the 140 character limit so that when people retweet they can add your mention and a few of their own words. On your blog or website, install a retweet button so your readers can easily retweet your valuable content.
1. Don’t overuse automated service as that destroys the personal touch your followers want. Try and incorporate spontaneous tweets and also keep track of your timeline to respond to people personally.
2. Don’t tweet excessively as this is viewed as desperate spamming. Anything more than 10-15 tweets a day is too much to handle for your Twitter followers.
3. Don’t pitch products and services all the time to your followers. Instead funnel them to your blog and to your email list and use those avenues to sell to them.
4. Don’t use too many links in your Tweets to external content. Learn to engage with people on Twitter instead of making them leave the site to view your link content all the time.